Facebook Behind Google Campaign

Posted by BBC News on May 12th, 2011 and filed under Business News. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

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The Public relations business powering a negative advertising campaign against Google’s Social Circle feature has confirmed that it was working on behalf of social networking giant Facebook.

In a statement unveiled Thursday, Burosn-Marsteller backed away from the advertising campaign, saying it went against the firm’s policies and “should have been declined.”

Here’s the complete survey from Burson:

“Now that Facebook has come forward, we can confirm that we undertook an assignment for that client. The consumer requested that its name be withheld because of the fact that it was merely asking to bring publicly available data to light and such news could then be independently and easily replicated by any press. Any information brought to media attention raised fair questions, was in the public domain, and was in any case for the press to verify through independent sources.
Whatever the rationale, this was not at all set operating procedure and is against our guidelines, and the assignment on those terms should have been declined. When discussing with the media, we require to adhere to strict standards of transparency about customers, and this incident underscores the absolute importance of that basic principle.”

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